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"Coca-Cola The Real Story" Overview
It's a 67 billion dollar empire that sells its products in 206 countries and in the farthest reaches of the globe. But despite being the number one beverage company in the world and the most iconic enterprise in the history of American business Coca-Cola is battling new competition and fighting to maintain its supremacy on its home ground. This CNBC Original, 'Coca-Cola: The Real Story Behind the Real Thing,' pulls back the curtain on the planet's most recognizable brand and takes viewers inside the beverage giant's race to find its next blockbuster product. The one-hour documentary delivers an exclusive look at Coca-Cola's hidden corporate testing ground and its secret archives, both never seen by the public... until now. From Cola Wars to coconut water, discover the recipe that makes Coke pop. DVD includes more than 20 minutes of exclusive bonus material.
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